Redefining Hospitality:
Aruga by Rockwell Goes The Extra Mile

As they celebrate a triumphant decade in 2024, Aruga renews its commitment to exceptional service with the launch of a campaign entitled,
“You have our undivided affection”.

Janelle Acosta

September 30, 2024

In the realm of hospitality, where service often suffices, Aruga by Rockwell emerges as a standard of genuine care and attention. After all, ‘Aruga’ is a Filipino term that means tender affection and nurturing.

Aruga’s mission transcends mere accommodations; it’s about fostering enduring connections with guests, reflecting the Filipino tradition of embracing visitors as family. With a revamped logo suggesting expanded horizons, Aruga also aims to extend its signature hospitality beyond the borders of Makati City.

Guests shower praise on Aruga for its personalized touches, whether it’s the warm greetings or the delightful surprises tailored for special occasions. Direct bookings come with added benefits, offering access to Rockwell Club privileges, reinforcing Aruga’s promise to exceed expectations.

The allure of Aruga’s contemporary Asian design lies in its ability to give guests a tranquil space amid the urban bustle. Families especially cherish the experience, with children enjoying amenities like the kiddie pool and cozy accommodations. Aruga becomes more than just a place to stay – it holds cherished memories.

Nestled within Rockwell Center, Aruga offers 114 apartments, with amenities such as an outdoor oasis and in-room pampering services. Its proximity to Power Plant Mall ensures convenience, making it a haven for relaxation and recreation.

Aruga’s new campaign champions a profound, personalized approach to hospitality that sets it apart from conventional hotel brands. With expansion plans in Cebu and Batangas on the horizon, Aruga remains committed to anticipating and fulfilling guests’ needs, ensuring a standard of care defined by undivided attention and affection.

Celebrating 10 years, Aruga extends their affection through a 10% discount along with other enticing offers and perks when you book directly with them, and together you can embrace a decade of creating beyond ordinary experiences.

Book A Stay Today!

Why book direct?

BEST PRICE GUARANTEE

INSTANT CONFIRMATION

SECURE TRANSACTION

Check rates